News // 8 News by Thomas Schorn
Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, is an expert when it comes to automotive productions. He is once again supporting our GoSeeAWARDS jury and looks forward to exciting project submissions – from AI to traditional photography. Plus, you can meet him in person at UPDATE-24-BERLIN. Here on GoSee, he shows us the first laps of HANKOOK TIRES as it enters the world of Formula E racing – from first test to first race.
“HANKOOK TIRES is the official sponsor and exclusive tire supplier for the FIA Formula E World Championship. Which, of course, presented us the perfect opportunity to film and photograph one and a half years of high-performance tire development in the making. Also important to us was a glimpse behind the scenes, filming even when things weren’t going as planned in order to realistically depict all aspects of tire development.” Lars Heberer tells us.
The film was shot in Seville, Calafat, and Valencia in Spain as well as in Mexico City. The project was accompanied by photographer and GoSee Member THOMAS SCHORN, who contributed around 80 post-produced motifs. Responsible for filming was Vidture, with Michael & Mathias Jener and Pascal Kulke (three 90-sec. focus shots and various cutdowns). Creative direction on the client side was in the hands of Lars Heberer.
Hankook Tire & Technology Co., Ltd. is a South Korean manufacturer of tires for passenger cars, trucks and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.
29.02.2024
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HANKOOK TIRE and Italian motorsport specialist Lamborghini Squadra Corse have now joined forces. As of the 2023 season, the premium tire manufacturer is the official technical partner and exclusive tire supplier of the Lamborghini Super Trofeo brand championship. THOMAS SCHORN produced the latest campaign for the cooperation with a reportage look. The shoot took place under real racing conditions. Both client and Creative Director was Lars Heberer from Hankook.
“The Ventus Race is specifically tailored to the Lamborghini Huracán Super Trofeo Evo2 race car, and with its medium compound, provides a high level of grip and maximum consistency in all conditions and on all racetracks.” HANKOOK TIRE.
Hankook Tire Co. is a South Korean manufacturer of tires for passenger cars and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.
8 factories, 5 research and development centers, 160 export hubs, 20,000 employees … Hankook Tire has established its production, R&D, sales, marketing, and communication networks around the world in order to provide unique products and services tailored to the characteristics of each region.
Thomas Schorn was born 1985 near Cologne and studied photography at Köln International School of Design (KISD). For years, Thomas has pursued his passion for cars and has created incomparable and unique worlds for the leading brands in the industry.
GoSee : thomasschorn.de
26.09.2023
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Transportation photographer and CGI specialist Thomas SCHORN presents a youthfully sassy and playful take on the OPEL Rocks-e in his personal work – all in the studio. The full CGI motifs as well as post production were realized in-house. The stylish city e-car Opel Rocks Electric stands for Sustainable Urban Mobility (SUM) and has space for two.
Thomas was born in 1985 near Cologne, Germany, and studied Photography at the Cologne International School of Design more or less directly afterwards. For more than a decade, Thomas has been pursuing his deep passion for cars and has created incomparable and one-of-a-kind worlds for leading brands in the industry. To complement his creative mindset and vast knowledge of post production & CGI, he founded his own post production unit postbude in 2021.
GoSee thomasschorn.de
26.06.2023
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