news ‘Reclaim the Streets’ fashion campaign for SPOTLITE AG – the exclusive store for the streetwear and sneaker community at JELMOLI – by STUDIO THOM PFISTER

‘Reclaim the Streets’ : This claim saw the kick off of the campaign for Spotlight’s new exclusive concept store for the streetwear and sneaker community at JELMOLI. Over the last one and a half years, Spotlite in Jelmoli, located on Zurich’s Bahnhofstrasse, has made a name for itself as a go-to destination for streetwear and sneaker heads alike.

The creative vision was illustrated by means of the dynamic movements and connections of three characters – opening up new possibilities, dimensions and perspectives. “New freedoms, new personal space, new ways to unfold, finally back out of the house and onto the street, to gain more space for oneself and inhabit new places, finding one’s own special spot and claiming it, making an appearance for others and seeing how others do so likewise – celebrating life with the like-minded. The protagonists levitate through space (super-slow-motion camera) while they celebrate and share their style,” Thom tells GoSee.

“The phrase ‘Reclaim the Streets’...

02.11.2021 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article