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“Hear the music, feel connected. Each generation may speak their own slang, but music is a universal language. Sure, there may be decades between us, but there can also be understanding. Philips HearLink helps you hear better so you can create common ground and share memorable experiences that connect generations when it matters most. Together, we make life better. Innovation for you.”
The campaign motifs ‘PHILIPS HEARING AIDS. CONNECTING GENERATIONS.’ for the innovative PHILIPS HearLinks were post-produced by STEPHANIE WENCEK POSTDESIGN. They were photographed by Karine + Oliver for the agency Ogilvy Switzerland.
Philips writes about the product range : “For people with hearing loss, the biggest difficulty of all is to communicate in noisy places. While most hearing aids can provide adequate support in quiet places, it takes the most sophisticated technology to provide efficient support in noisy surroundings.
To do so, Philips HearLink uses the innovative SoundMap Technology. This