News // 11 News by vividgrey
Photographer and director Torsten KLINKOW shows us his staging of the elegant LUCID AIR. Lucid Motor's electric model is a perfect combination of luxury and sustainability.
With its optional panoramic glass roof, drivers can immerse themselves in the beauty of nature and experience the unmistakable "Air" feeling. In this elegant electric vehicle, the driving experience is refined with exceptional legroom like in first class.
Lucid technology not only offers comfort, but also an impressive sense of space - even the passengers in the back seat will be jealous of the space offered by the Lucid Air. The project was created with Lucid Air Germany.
Lucid designs its cars in Newark, California, and builds them in Casa Grande, Arizona. Its first vehicle, the Lucid Air sedan, debuted in 2022.
'Imagine an electric ride that redefines cool with its futuristic, sleek design.
It´s not just a car - it´s a bold statement of style and performance.
powered by groundbreaking battery tech, it outlast and outperforms the competetion.
This is freedom on wheels: innovative, limitless and effortlessy chic.
Step into the future and electrify your journey like never before.'
Lucid Motors
Since April 2019, Lucid has been majority owned by the Public Investment Fund, Saudi Arabia's sovereign wealth fund. Other investors include major index fund managers such as the Vanguard Group, BlackRock and State Street Corporation.
GoSee : lucidmotors.com
06.03.2025
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Photographer MICHAEL HANISCH and his team produced an atmospheric route with model Christin and the Hyundai IONIQ5 just outside Berlin. The road trip quickly took them out of the big city and onto country roads through open fields..... The idea was to capture the familiar yet fleeting feeling of being grounded, connected to nature and at peace. The photos capture this atmosphere with aplomb - model, car and landscape seem to be made for each other.
It's easy to forget where you are or where the journey is going: “Actually the perfect starting point for a road trip!” Michael Hanisch, photographer.
In addition to authentic portrait and lifestyle shots, the series also includes drone shots and a short film that will be released shortly.
13.11.2024
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With the new series ‘Anyway’, photographer duo ANNTHEO pays tribute not only to the budding spring season but just as much to the unique driving experience of the Porsche 991 S2 Cabriolet.
The Porsche 991 is the seventh generation of the Porsche 911 sports car since its introduction in 1963 and was built from 2011 until 2019. The 991 is the first Porsche with a body made using innovative aluminum-steel composite. The new body in white weighed approximately 80 kilograms less than its predecessor, that of the model 997, thanks to its lightweight design. This resulted in a total weight reduction of around 40 kg in the Porsche 991.
Posing for the lens of ANNTHEO were models Paulina and Antonio S. Responsible for styling was Doreen Regel, with H&M by Brigitte Brenner from Basics.Berlin. Post was in the hands of vividgrey.
25.03.2024
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