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DEICHMANN wants everyone to be able to afford good shoes. A vision the company is now manifesting in its communication mix to kick off the year – a multichannel brand campaign with powerful imagery. After a strong launch in spring, the campaign will be a fixed part of the communication strategy – to bolster DEICHMANN’s position as Europe’s #1 love brand when it comes to shoes.
Production of the new image campaign is of the usual high quality with a strong focus on fresh ideas and humor. The recurring “We want …,” phrase not only demonstrates DEICHMANN’s confidence, but also the company’s profound understanding of what customers expect and demand from a modern brand. The creative concept complements the marketing plan for the regular seasonal campaigns and promotions, and it adds new emotional appeal to the claim “Because We Love Shoes”.
Responsible once again for creation was Jung von Matt Hamburg. Andreas Conze, Senior Head of Marketing, and Marcel Nawrath, Head of Global Creation &...