For the social media launch of the new VW ID. Polo, Patrick Stegmaier together with Rethink Berlin developed a visually charged campaign world shaped by cinematic lighting, futuristic surfaces and digital atmosphere.

“Over five nights, we created a wide range of social assets - both analog and digital - for the new VW ID Polo together with Rethink Berlin. Working side by side with DOP Andre Schaapen through a packed shot list made this an especially fun ride. Big thanks to my creative heads Patrick Skrypczak and Anna Glik, to Neverhappened.prod for the trust, and to the entire lighting crew for bringing the visuals to life.” Patrick Stegmaier

"The ambition for this project was never to create traditional automotive launch content. From the beginning, the goal was to build a social first visual world across multiple vehicle premieres that feels immediate, emotionally engaging and genuinely relevant to the platforms people spend time on. For us, realness played an important role throughout the process. Especially in a moment where feeds are increasingly shaped by overly polished visuals and growing AI fatigue, bringing something more tactile and human into the content felt incredibly important. Patrick Stegmaier added a distinctive layer to that visual language through his use of film photography and Super 8 during the Hamburg production. At the same time, it was important to deliver work that still sits within the world of premium automotive craft. For me, the strongest storytelling lives in the balance between emotional realness and the precision people expect from automotive." Patrick Skrypczak, Creative Director, Rethink Berlin

The visuals focus on the lighting, shape and silhouette of the new VW ID. Polo. Glowing LED signatures, diffuse reflections, translucent fabrics and reduced color palettes give the campaign a light, almost floating appearance. Positioned somewhere between graphic studio aesthetics and analog-looking light artefacts, the imagery stages the new ID. Polo less as documentation and more as an atmospheric visual experience.

 
21.05.2026 show complete article

For the MINI Paul Smith Edition 2025, photographer David Daub brings together two British design icons: MINI and Paul Smith. The result is a reduced and graphically refined visual world positioned between fashion, design and automotive imagery.

The new MINI Paul Smith Edition reinterprets the MINI Cooper family through the unmistakable signature of the British designer - defined by distinctive color palettes, characteristic stripes and handwritten details. At the center are individuality, optimism and the idea of a fresh start every day.

The edition is presented in Paul Smith’s curated finishes Inspired White, Statement Grey and Midnight Black, complemented by exclusive exterior details and a unique roof design.

David Daub stages the special edition with clean visual composition, controlled lighting moods and a refined sense for surface, color and proportion - somewhere between British coolness, studio aesthetics and contemporary car design.

 
21.05.2026 show complete article

WILDFOX RUNNING welcomes photographer and director duo Mährlein & Luma von Perfall, whose work sits at the intersection of portraiture and fashion, shaped by intimacy, intuition and a strong sense of timing.

"Photographer and director duo Julian Mährlein & Luma von Perfall combine a sensitive and culturally aware approach to imagery that sits at the intersection of portraiture and fashion. With quiet intimacy and hidden beauty, intertwined with a playful eye for capturing unexpected and fleeting moments, Mährlein & von Perfall create natural yet assertive imagery.

Luma’s adolescence in Rio de Janeiro shaped her visual understanding and gave her a warm and distinctive gaze on her subjects. Influenced by his years spent in London, Julian’s perspective is grounded in his closeness to youth culture and a candid approach to portraiture.

Together, they share a vision fueled by daylight and spontaneous moments. Switching effortlessly between still and moving image, they work collaboratively with their cast and crew across editorial, commercial and personal projects. They live together with their daughter in Berlin."

Their clients include A Kind of Guise, Closed, Dior, Mari Giudicelli, Copenhagen Studios, Remain Birger Christensen, On Running, Dr. Hauschka, Hessnatur, Fielmann, as well as publications such as Vogue, Financial Times Weekend Magazine, Dazed, Achtung Mode, Zeit Campus, NZZ Magazin, Politico, Glamcult and Crack Magazine.

 
15.04.2026 show complete article