Kamah is a yoga leisurewear brand that stands for sustainability and upcycling. They produce high quality products that are always developed in harmony with man and nature. The use of organic raw materials that are processed in an environmentally friendly way is in line with their concept of sustainability – dwindling resources are protected and, in addition, human health is respected. That is why they mainly process natural fibers that are reusable in the cycle of life: wool, organic cotton, linen, pulp and wood fibers such as Tencel and bamboo. With the use of recycled PET bottles, they set a signal for the reintegration of already used raw materials into the cycle of life. Since 2018, they have also been using fully degradable outer packaging for their clothing – a project in which all their producers participate collectively.
 
Assignment:
The production of campaign images. The goal was to slowly distance Kamah from being only a yoga brand and help the transition to a leisurewear brand.

- Full production
- Model casting and booking
- Campaign images

Take a look on:
https://www.winteler-production.com/portfolio/en/kamah-en/